Let’s Rock Elmo
Kids used to be happy with a soft toy which just sat on the bed and looked cute. No longer! Today’s cuddly toys are expected to sing, dance, and make noises. Happily, Let’s Rock Elmo ticks the boxes on all counts.
Dance Star Mickey
Mickey Mouse has been a part of kids’ childhoods for generations, and now Fisher Price’s Dance Star Mickey by Mattel presents this enduring, adorable character in a fresh way – as the latest dance sensation!
Count ’n’ Crunch Cookie Monster
The Cookie Monster is ravenous ….So feed him plastic cookies and watch him gobble them up! But there’s a twist with this creature, developed by Hasbro and only released through Playskool this summer – he counts up to three as he scoffs each biscuit!
Octonauts Octopod Playset
The Octonauts Octopod Playset takes little ones on an exciting journey of discovery into a magical underwater world, where they complete important missions before returning safely home to the Octopod.
VTech InnoTab
VTech InnoTab is a multi-media handheld learning device combining educational games, creative activities and e-books in a funky 5” LCD touchscreen gadget in full colour.
Benji My Best Friend
Interactive toy twin puppies Max and Mitz were massive hits for Animagic. Now Benji, the West Highland terrier, is set to recreate that animal magic all over again.
Milky The Bunny
Last year, Flair brought us Toffee the Pony and it was one of Christmas 2010’s runaway bestselling hits. Now the company is following that success with Milky the Bunny, the latest addition to the Emotion Pets collection.
Barbie Puppy Water Park
Looking great at over 50, and still a big hit with young misses everywhere, the appeal of the classic Barbie doll from Mattel is incredibly enduring. And there are always new ways of playing with her!
Moon Dough Magic Zoo
The Moon Dough Magic Zoo is the latest creation from Spin Master Toys in this massively popular range. Moon Dough is safe, fun and clean, and best of all it never dries out!
Kidizoom Twist
Last year’s Kidizoom Plus camera was a brilliant success. Now VTech’s Kidizoom Twist is the latest essential gadget for any aspiring young snapper, combining chid-friendly design and grown up picture quality.
